KVADRAT is more than just a physical space. It’s a place where artists, designers, and all kinds of creative people come together to share ideas, host events, and support each other.
3 weeks
Figma, Illustrator, Photoshop
Rebranding, UI Design, Copywriting
The problem with
trying to be everything.
But when I first started the project, the space was struggling. It didn’t have a clear identity - people didn’t really know what KVADRAT stood for, and the visual language wasn’t consistent. It tried to do too much for too many audiences, and as a result, it lost some of its focus.
A rebrand through real conversations, not assumptions.
I started by listening. I talked with the team, understood their struggles, and learned about their real mission: to be a home for ideas, where people feel free to express themselves and grow.
The logo that came from the floor plan - literal and symbolic.
The logo came from the floor plan of the space - a square with an open door. It felt symbolic and practical at the same time.
Using black, blue, gray, and white to speak without shouting.
The color palette was carefully chosen: deep black and bold blue to represent strength and vision, balanced with light gray and white to create space, simplicity, and openness.
Typography choices that mirror the openness of the space itself.
Typography played a key role in making KVADRAT feel open and spacious. I used PP Editorial New Ultralight for elegant, airy headers; Neue Haas Grotesk for clean, readable body text; and Inconsolata Light for subtle details. The system was designed to feel balanced and unobtrusive — supporting the message.
Building a system that lives across walls and merchandise.
From there, I developed a full brand system: logo variations, social media graphics, posters, stickers, signage, merchandise, and a new website layout. I also created a campaign called The Blank Wall, inviting local artists to turn the venue’s physical walls into living exhibitions. Everything followed the same tone - clear, minimal, expressive, and welcoming.
Crafting a tone of voice that feels warm, honest, and creative.
The tone of voice for KVADRAT is warm, clear, and human — inviting creatives into a space that feels open and honest. The tagline “Room to Grow” captures the essence of the brand: a place where people and ideas can evolve freely.
"Room to Grow"
( 1 )
Small details matter.
Whether it’s the spacing in text or how an icon aligns, little things can make a big difference in how polished and thoughtful a brand feels.
( 2 )
Simplicity is powerful.
A clean, minimal design can speak louder than something overly complex, especially when the message is strong and clear.
( 3 )
Coherent presence.
Keeping the same visual style across social media, website, print, and merchandise created a stronger brand.
KVADRAT was one of the most exciting projects I’ve worked on. I had full creative freedom, and it felt personal because I was close to the people behind it. It was the perfect chance to build something meaningful from the inside out.