ME is a Figure Skating Club with a new vision.
Centered on the coach’s identity and enriched with PHYS off-ice training, it combines sport, design, and community to create an inclusive and modern skating experience.
3 weeks
Figma, Illustrator, Photoshop
VISUAL DESIGN, UI DESIGN, Copywriting
ME is a Figure Skating Club with a new vision.
Centered on the coach’s identity and enriched with PHYS off-ice training, it combines sport, design, and community to create an inclusive and modern skating experience.
3 weeks
Figma, Illustrator, Photoshop
visual design, UI Design, Copywriting
We’re reimagining what a figure skating club can be.
We’re reimagining what a figure skating club can be.
By putting our coaches at the heart of the brand, we break away from t radition and create something bold, personal, and memorable. Skating here is more than just lessons—we combine on-ice training with PHYS workouts to build strength and agility in a holistic way. With top-class facilities, dedicated coaches, and a strong focus on inclusivity, we’re creating a welcoming space where skaters of all levels can grow, excel, and shine both on and off the ice.
By putting our coaches at the heart of the brand, we break away from t radition and create something bold, personal, and memorable. Skating here is more than just lessons—we combine on-ice training with PHYS workouts to build strength and agility in a holistic way. With top-class facilities, dedicated coaches, and a strong focus on inclusivity, we’re creating a welcoming space where skaters of all levels can grow, excel, and shine both on and off the ice.
When developing the name, the focus is on highlighting trainer Elena Malahova and reflecting the discipline and beauty of figure skating. A key idea is to use ice footprints in the logo, a visual symbol of movement, elegance, and the essence of the sport. As co-founder, Elena’s passion and dedication are central to the club, making her presence an essential part of the brand identity.
When developing the name, the focus is on highlighting trainer Elena Malahova and reflecting the discipline and beauty of figure skating. A key idea is to use ice footprints in the logo, a visual symbol of movement, elegance, and the essence of the sport. As co-founder, Elena’s passion and dedication are central to the club, making her presence an essential part of the brand identity.
The logo carries a classy and disciplined look, with curved, classic lines that reflect the elegance of figure skating. A subtle division between the symbol and the text adds balance, allowing the logo to stand out while remaining easily recognizable.
The secondary logo highlights the icon element, offering a simple yet memorable mark that strengthens the brand identity and can be applied consistently across materials.
For digital contexts, an additional secondary version was designed without text. Its clean, focused design ensures smooth integration across websites and online platforms, keeping the brand identity strong and recognizable in every setting.
The logo carries a classy and disciplined look, with curved, classic lines that reflect the elegance of figure skating. A subtle division between the symbol and the text adds balance, allowing the logo to stand out while remaining easily recognizable.
The secondary logo highlights the icon element, offering a simple yet memorable mark that strengthens the brand identity and can be applied consistently across materials.
For digital contexts, an additional secondary version was designed without text. Its clean, focused design ensures smooth integration across websites and online platforms, keeping the brand identity strong and recognizable in every setting.
Consistent use of the color palette is key to keeping the project visually cohesive. Inspired by the elegance of figure skating, the chosen colors capture the theme while different opacities add depth and variation. This approach ensures a harmonious, distinctive, and memorable brand identity.
The gradients draw from the brand’s color palette, blending hues to create distinctive and captivating visuals. Each gradient adds depth and beauty, reinforcing consistency while elevating the overall aesthetic.
The gradients draw from the brand’s color palette, blending hues to create distinctive and captivating visuals. Each gradient adds depth and beauty, reinforcing consistency while elevating the overall aesthetic.
The ME Club photography style focuses on gradients and close-up portraits, capturing both the emotions of the skating experience and the spirit of achievement. Gradients act as a signature visual element, reinforcing the brand identity and evoking the vibrant energy at the heart of the club.
The ME Club photography style focuses on gradients and close-up portraits, capturing both the emotions of the skating experience and the spirit of achievement. Gradients act as a signature visual element, reinforcing the brand identity and evoking the vibrant energy at the heart of the club.
This project felt especially personal to me, as figure skating is part of my everyday life. What started as a school project is now gradually becoming real.
Seeing it move beyond an academic idea and closer to real-world implementation has been an exciting and meaningful experience.
This project felt especially personal to me, as figure skating is part of my everyday life. What started as a school project is now gradually becoming real.
Seeing it move beyond an academic idea and closer to real-world implementation has been an exciting and meaningful experience.
This is a student project created for educational purposes. All imagery is used strictly for non-commercial use.
Certain images were obtained from Cosmos.com and remain the property of their respective owners.
This is a student project created for educational purposes. All imagery is used strictly for non-commercial use.
Certain images were obtained from Cosmos.com and remain the property of their respective owners.