NUBE is more than just a furniture brand. It’s a space where comfort meets creativity. With a simple, intuitive builder, you can customize your own sofa — choosing the size, shape, fabric, and color that fit your world.
3 weeks | GROUP PROJECT
Figma, Photoshop
DESKTOP, MOBILE, CMS
Nube is a sofa company that focuses on personalization. It gives customers the ability to design their own sofa using a product builder that’s intentionally simple, intuitive, and easy to use.
This video walks you through the NUBE product builder - a simple, interactive tool that lets you design your perfect sofa from scratch. Watch how easy it is to choose your shape, size, fabric, and color in real time. Whether you're after minimal elegance or cozy comfort, the builder helps you bring your vision to life, click by click.
The NUBE CMS was designed with the same care and clarity as the customer-facing product builder. Our goal was simple: create a system that feels familiar, intuitive, and connected to the main design - so that brand owners, team members, and content editors feel just as included in the NUBE experience as the end users.
The CMS allows the NUBE team to manage every part of the sofa builder: setups, modules, accessories, and materials. You can add new sofa configurations, upload custom modules, edit fabrics, and set prices - all in a clean, unified interface that mirrors the product’s look and feel.
We paid special attention to consistency across the CMS, desktop builder, and mobile experience. This way, working behind the scenes doesn’t feel like a separate tool - it feels like part of the same world. Simple. Visual. Human.
NUBE was a special project because of the people behind it - Chiara Rabajoli, Carla Alaimo, and I worked closely as a team from start to finish.
It was truly collaborative: each of us contributed equally and took part in every stage of the process, from concept to execution. The idea came from something very real and personal - the experience of moving frequently and the need for furniture that can adapt with us. That made the brief feel especially relevant and gave the project a strong foundation. Working on NUBE wasn’t just interesting creatively - it was a deeply thoughtful and well-balanced group effort that I genuinely enjoyed being part of.